Research shows that people trust athletes more than any other influencer. One powerful statistic host Roshini Rajkumar digs into with former professional soccer player and founder of The Archive Agency, Dani Foxhoven. As she strategizes sports partnerships and spectator habits with her athlete clients, Dani combs the zeitgeist to stay on top of trends and differences between how fans fan on women’s sports compared with men’s. Why does a new logo turn into an event teams can maximize or a sports jersey into a future collectible? How much are brands willing to spend to land a former athlete on their board or put a professional athlete in their merch? This conversation sheds eye-opening light on the money, media, and community aspects of the modern sports landscape. Plus, find out where the conversation goes when Roshini asks Dani for thoughts about Caitlin Clark, the WNBA, and narratives that get attached to specific players or franchises.

Host: Roshini Rajkumar

Guest: Dani Foxhoven