Just because you can put it on a billboard or in a TikTok video doesn’t mean you should. Host Roshini Rajkumar and marketing strategist Melissa Fors Shackleford unpack how marketers can be a force for good by delivering trusted, truthful information. With a background in brand transformation and growth initiatives in healthcare, technology and nonprofits, Melissa walks us through ethical boundaries of modern marketing. From protecting vulnerable audiences to recognizing the lines between persuasion and manipulation, she shares why the American Marketing Association’s Code of Ethics is a valuable starting point for any marketing campaign. Learn how marketers can avoid deception in a world full of misinformation. Marketing isn’t just about reach. Effective marketing is about responsibility. For more insider tips, check out Melissa’s book: Harnessing Purpose: A Marketer’s Guide to Inspiring Connection.

Host: Roshini Rajkumar
Guest: Melissa Fors Shackleford