Case File #57

Pickleball and Brains

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Pickleball is sweeping the nation! Created decades ago and named for a West Coast family’s pet dog, pickleball has been renewed and become the fastest-growing sport in America. Described as a hybrid of ping-pong and tennis, pickleball has a low barrier to entry and is accessible to people of all ages and ability levels. Plus, it’s not just fun and games. There’s hope its required hand-eye and neuromuscular coordination could slow Alzheimer’s and dementia. Bahram Akradi, CEO of Lifetime, joins host Roshini Rakjumar to discuss his love of pickleball, its rising popularity, and how Lifetime is adding hundreds of courts across its nearly 175 athletic country clubs around the United States.

Host: Roshini Rajkumar
Guest: Bahram Akradi

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