When Buffalo Bills star Damar Hamlin collapsed during a Monday Night Football game, the entire nation held its collective breath. The NFL canceled the game as Hamlin was rushed to the hospital where he began the recovery process. The on-field tragedy parallels similar incidents such as the collapse and death of Minnesota Vikings offensive lineman Korey Stringer in 2001. Brad Madson, former Executive Director of Community Relations for the Minnesota Vikings, joins host Roshini Rajkumar to take us back to one of the most trying times in his role and for the team and to explore how the NFL handles the serious topic of player safety amidst the backdrop of fan and public scrutiny. Plus, learn how savvy crisis communications in sports can translate to other industries and how that affects an individual’s or brand’s legacy.