Brands like Peloton and Disney can ride big highs just as quickly as they come crashing down. Messaging and management mistakes can jeopardize your organization’s reputation and bottom line. The Crisis Files host Roshini Rajkumar chats with two PR pros: Crisis Squad member Jennifer Hellman and Park Street Public’s co-CEO, Brian McClung, about how to prevent unforced errors and recover when your brand is in the crosshairs of a PR firestorm. The same lessons apply to individuals too. Plus, learn when courting controversy can prove an advantage.
Host: Roshini Rajkumar
