With 23 grand slam titles to her name, Serena Williams’ recent “retirement” from professional tennis marked the end of an era and a continuation of her ongoing evolution in the public eye. She broke the mold by defining herself with authenticity, making her an approachable and endearing role model fans root for and relate to. Public relations and reputation management expert Jennifer Hellman joins host Roshini Rajkumar to explore what’s behind Serena Williams’ meteoric rise, her self-made image, and what the future could possibly hold for this American phenomenon. Plus, stick around for their tips on how to add a little Serena magic to your authentic brand.

Host: Roshini Rajkumar
Guest: Jennifer Hellman